Once again, Full Throttle® is inviting consumers to “Go Full Throttle or Go Home™,” this time with the launch of Full Throttle Hydration, a new, noncarbonated energy drink, packed with electrolytes and charged with Full Throttle's special energy/vitamin blend. As the brand's first noncarbonated energy drink, Full Throttle Hydration provides thirst-quenching taste and maximum drinkability. Its Tropical Mix flavor is now available in 16-oz aluminum cans throughout the Southeast. “Full Throttle Hydration is as refreshing and easy to drink as a sports drink, with the charge of Full Throttle energy,” says Rafael Acevedo, senior brand manager, Energy Drinks, for Coca-Cola North America. “It gives you an extra kick to take the day Full Throttle.”

Full Throttle Hydration will join the rest of the product line in carrying the tagline, “Go Full Throttle or Go Home.” Other Full Throttle products include Full Throttle Original, Full Throttle Unleaded, Full Throttle Blue Demon and Full Throttle Fury. To help launch Full Throttle Hydration, Full Throttle was the official sponsor of the 2008 Full Throttle Hydration kite boarding tour in Miami, Ft. Lauderdale, Delray Beach, Destin and Daytona, FL, on the July 4th holiday weekend.