With retail shelves increasingly crowded by energy beverages, brand owners have to work harder than ever to stand out. Radioactive Energy Drink aims to do just that, with 16-oz. cans that literally glow.
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Housed in cans produced by Rexam, the packaging includes graphics produced with fluorescent inks that glow when exposed to black light.
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"Our beverage is perfect for the health-conscious consumer who wants a boost to support their active lifestyle," says Joseph Rossi, CEO of Radioactive. "We were able to provide it in a great-looking new can with glow-in-the-dark graphics that really ‘pop' off retail shelves."
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The beverage-made with a blend of vitamins, antioxidants and increased levels of Vitamin B-12 and touting an all-natural formulation-is sold at select retailers in California, Nevada and Illinois. The brand owner plans to expand to Arizona and New Mexico in coming months, and to expand to a larger distribution area later in the year.
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