Faces ‘personalize’ Halloween packaging: Page 6 of 6

By Lisa McTigue Pierce in Packaging Design on October 26, 2019

6. This year, Frito-Lay is doing something new with its Halloween Variety Pack, which holds 18 single-serve bags of popular salty snacks: Cheetos, Doritos, Lays and Fritos. Not only are sturdy flexible sacks printed with fun monster faces, but they can be reused as a trick-or-treat bag in a pinch. And this year, parents can also to redeem free reflective stickers to personalize costumes or trick-or-treat bags for greater safety when going door to door.

Additionally, Frito-Lay released limited-edition trick-or-treat bags available online at Amazon and Kroger that “increase a child’s visibility or the likelihood of being seen at night when reflecting a vehicle’s headlights or other source of light against the bag,” according to Frito-Lay. Click here to watch a video.

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