Failures and successes of healthy kids snacks

A new report by Research and Markets features 10 detailed case studies of success and failure in the children’s’ healthy snacks and beverages market. The cased studies are based on interviews with the companies concerned and are supported with supermarket sales data, says Research and Markets. Products included are bars, baked snacks of several kinds, and fruit drinks, ranging from Unilever’s kids’ “Brain Food” range to Healtheries rice snacks.

According to Research and Markets, the report sets out practical steps that any company can take to create new products or revive old ones – and for reducing risks.

The report begins with a concise 23 page summary of:

The key drivers in kids snacking
The rules of successful marketing communications
The role of packaging innovation
The key areas of opportunity
The summary ends with a practical check-list for new product development.

Key Topics Covered:

Part I
- Introduction
- The future of snacking
- Natural and "free-from"
- Packaging innovation - a critical success factor
- Marketing communications
- Successful brands are expert brands
- The scope for added ingredients: calcium, probiotics, omega 3
- A checklist for success

Part II: Case Studies
- Healtheries KidsCare
- Unilever's Amaze Brainfood
- Clif Kid
- Innocent Kid's Smoothie
- First Juice
- Britvic Fruit Shoots
- Ella's Kitchen
- Sunsweet Ones
- Ocean Spray Craisins
- Supajus Omega-3 Juice DrinkFor more information visit

You can access the study on Research and Markets’ website

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