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Far out for All-Out
1 Min Read
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Far out for All-Out")
Far out for All-Out
In 2008, Kraft licensed a partner's container coating technology to help create All-Out Squeeze! containers of Kraft Mayo and Miracle Whip salad dressings in answer to complaints that consumers couldn't get all the product out. Kraft then added its own improvements to run the bottles on its production line at high speed.
The new containers more completely evacuate the product, giving consumers more value and less waste. A 24-oz All-Out Squeeze! container of Kraft Mayo typically makes four more sandwiches than the other leading brand, according to Kraft.
Steve Goers, vp, Open Innovation & Investment Strategy, Kraft Foods, says, "This is a great example of turning a consumer quality concern into an opportunity and levering open innovation to find the solution."
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