Unlike many protein drinks on the market that are in the form of a shake, Poze, which was introduced last month by Vigorous Brands Inc., is a hydrating protein green tea. “We introduced Poze because we felt there was a need for a protein product that acts as a natural hydrator,” says principal owner Phil Marchese. “Green tea has a tremendous amount of health benefits, and the idea was to marry all of the benefits of whey-protein isolate with the benefits that go along with green tea.” Poze has 40 g of whey-protein isolate, vitamins and minerals, but contains no sugar and only 2 g of carbohydrate. The suggested retail price is $3.59 to $3.99 for a 20-oz serving. Poze is produced by contract packer Diamond Drinks Inc. (www.diamonddrinksinc.com). The PVC bottles are produced by Suscon Inc. (570/326-2003) and the shrink-sleeve labels are supplied by Creative4sight Inc. (www.creativefoursight.com). The labels and company logo were designed by Mosaic Interactive (www.mosaicwebsite.com). “The market response has been tremendously positive,” says Marchese.
Get hydrated with protein tea
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