Get hydrated with protein tea

Unlike many protein drinks on the market that are in the form of a shake, Poze, which was introduced last month by Vigorous Brands Inc., is a hydrating protein green tea. “We introduced Poze because we felt there was a need for a protein product that acts as a natural hydrator,” says principal owner Phil Marchese. “Green tea has a tremendous amount of health benefits, and the idea was to marry all of the benefits of whey-protein isolate with the benefits that go along with green tea.” Poze has 40 g of whey-protein isolate, vitamins and minerals, but contains no sugar and only 2 g of carbohydrate. The suggested retail price is $3.59 to $3.99 for a 20-oz serving. Poze is produced by contract packer Diamond Drinks Inc. (www.diamonddrinksinc.com). The PVC bottles are produced by Suscon Inc. (570/326-2003) and the shrink-sleeve labels are supplied by Creative4sight Inc. (www.creativefoursight.com). The labels and company logo were designed by Mosaic Interactive (www.mosaicwebsite.com). “The market response has been tremendously positive,” says Marchese.