David Luttenberger

September 30, 2014

4 Slides

Brands today are tapping into the personalization of packaging to reach the masses one consumer at a time. But standing apart from the it’s-all-about-me package decoration crowd, tactility is an underused multi-sensory element that draws shoppers in, often with visual cues first, and then closes the deal with what may be the most personal of the all the senses—touch.

Tactility in packaging today takes on many forms and performs wonderfully in myriad leading and supporting roles.

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