To continue to expand its brand awareness, Domata, a gluten-free baking mix company, is rolling out a completely new packaging design which better reflects the product quality and broader customer base. The updated artwork incorporates a new logo and a modern, yet homey, floral motif. The product is also now offered in a box rather than a bag.
"Gluten-free products appeal to people other than just celiacs. Our new packaging design reflects this," said Vice-President, Julie Madison. "As we continue to expand retail distribution it is important for consumers to be able to readily recognize which Domata product they are buying. Under the new packaging, each product has a featured color, design motif, icon, and attributes. Each design complements one another. This allows retailers the option of positioning the products either separately or as a set on the shelf."
Ultra Creative, a Minneapolis based brand strategy and package design agency, was brought on to develop the new artwork using a multi-phase process that incorporated input from a panel of Domata enthusiasts. "We hope everyone will enjoy our fresh new look as much as we do!" adds Madison.
Consumers will begin to see the new packaging in stores nationwide beginning in August.