"We couldn't be more thrilled to re-introduce this iconic candy to our long-time brand enthusiasts, as well as share our classic taste with a whole new generation of PEANUT CHEWS fans!", says Bob Zender, Marketing Manager at Goldenberg Candy Company. "Philadelphians have enjoyed GOLDENBERG'S since 1917, and we have ambitious plans to reflect the candy's delicious taste and regional heritage with the support that it deserves."
Providing the northeast with the chewy, chocolatey, peanut-packed bite-sized candies, GOLDENBERG'S PEANUT CHEWS has become a Philadelphia favorite for all ages. Along with the overall retro color scheme, the new design demonstrates a commitment to tradition with a more mature brand logo, a "Since 1917" star, a more realistic candy illustration, and a clearer identification of the number of sharable pieces in each package. The relaunch will be supported by an aggressive advertising campaign including TV, Billboards and Transit Signs from January through June which will highlight the new design and the tasty legacy of GOLDENBERG'S PEANUT CHEWS.
Source: Goldenberg Candy Co.