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High-tech look for laundry conditioner

Bottles of Unilever's new Comfort Cencentrado 3D (Comfort Concentrated 3D) fabric conditioner for the Brazilian market have an attractive, swirled shape and striking jewel-toned visuals created by Brazililan agency REX Design ( The product is claimed to be three times more concentrated than the diluted version. REX developed the package design to escape from traditional home and personal care pattern products, approaching a more cosmetic look. To attract consumers at point of sale, it uses a high-tech theme and a swirled neck design inspired by cosmetics packaging. Icons convey performance and premium product positioning. The 500-mL PET bottles' rather sinuous shape is also easy to grip. Printed on film sleeve labels, the new graphics integrate artwork with form in deep purple and blue colors.

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