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Bottles of Unilever's new Comfort Cencentrado 3D (Comfort Concentrated 3D) fabric conditioner for the Brazilian market have an attractive, swirled shape and striking jewel-toned visuals created by Brazililan agency REX Design (www.rexnet.com.br). The product is claimed to be three times more concentrated than the diluted version. REX developed the package design to escape from traditional home and personal care pattern products, approaching a more cosmetic look. To attract consumers at point of sale, it uses a high-tech theme and a swirled neck design inspired by cosmetics packaging. Icons convey performance and premium product positioning. The 500-mL PET bottles' rather sinuous shape is also easy to grip. Printed on film sleeve labels, the new graphics integrate artwork with form in deep purple and blue colors.
