Payne has launched a range of holographic effect label finishes that offer a high impact and cost-effective means to integrate a high end finish to labels. The new HoloSense effects enable eye-catching holographic-type patterns to be added to label designs, enhancing on-shelf presence and consumer appeal. They help to achieve added depth to colors and create a sense of movement that attracts attention on crowded retail shelves.
The HoloSense technology can be incorporated into existing labels or included as part of a new design. Five distinctive patterns are available for the surface finish - Diagonal Stripe, Raindrops, Kaleidoscope, Mini Lens and Checkerboard . These special effects can be used either as an all-over design or on selective areas of the label.