To share insights on packaging design around the world and the different variations on local markets, CB'a called on its agencies network to develop an original and lively initiative: the Blue Shoppers.
Team workers from several international offices (managing directors, art directors or account directors) played the game and visited a couple of supermarkets across the globe. Through this experience, they are able to share their expertise in a fun and pragmatic way with CB'a's partners and audience on Facebook.
The idea : to mix perspectives with a fresh eye in order to analyze the design codes of specific categories of products.
Through a series of video interviews relaying this experience, the Blue Shoppers express their opinions and decode the graphic cues that enable a brand to emerge among others on shelves or to ensure the longevity of an iconic brand.
These videos will be broadcast on CB'a's Facebook page from August 28 on https://www.facebook.com/cbadesignsolutions.