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Initiative offers packaging design insight

Article-Initiative offers packaging design insight

Initiative offers packaging design insight
CB'a Blue Shoppers initiative


CBTo share insights on packaging design around the world and the different variations on local markets, CB'a called on its agencies network to develop an original and lively initiative: the Blue Shoppers.

Team workers from several international offices (managing directors, art directors or account directors) played the game and visited a couple of supermarkets across the globe. Through this experience, they are able to share their expertise in a fun and pragmatic way with CB'a's partners and audience on Facebook. 

The idea : to mix perspectives with a fresh eye in order to analyze the design codes of specific categories of products.

Through a series of video interviews relaying this experience, the Blue Shoppers express their opinions and decode the graphic cues that enable a brand to emerge among others on shelves or to ensure the longevity of an iconic brand.

These videos will be broadcast on CB'a's Facebook page from August 28 on


Source: CB'a

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