It’s Showtime! Fanta Celebrates Beetlejuice’s Epic Return to Theaters

Believe it or not, it’s been 36 years since Michael Keaton introduced us to The Ghost With The Most in the Beetlejuice movie. He’ll reprise the role in the hotly anticipated sequel, Beetlejuice Beetlejuice, which will introduce a new generation to otherworldly characters — and a fun, limited-edition tie-in with Fanta.

The soft drink brand will release five Beetlejuice-inspired flavors in cans featuring each of the main characters — six in all due to variations by market, globally: Orange - Astrid (played by Jenna Ortega); Strawberry - Lydia Deetz (played by Winona Ryder); Pineapple - Delia Deetz (Catherine O’Hara), as well as; Grape Delores (Monica Bellucci); Lemon - Wolf Jackson (Willem Dafoe); and Strawberry Kiwi - Bob (the voiceless Shrinker).

Each can is also printed with a QR code that can be scanned to access exclusive physical and digital “Afterlife” experiences, including the chance to win tickets to the new movie. 

The Fanta movie cans launched in more than 50 markets across the globe on August 12 and will be complemented by Beetlejuice Beetlejuice-themed virtual and in-person experiences in the weeks leading up to the movie and the Halloween holiday season.

The movie, from Warner Bros. Pictures, will debut on September 4 internationally and on September 6 in US theaters and IMAX — but you can watch the trailer now: