July’s 5 best beach reads in packaging

By Rick Lingle in Packaging Design on August 01, 2016

Packaging for fruit cups, coded beer labels, store-brand designs, piscine sweepstake cans and 6 Most Valuable Packages topped July's list of the hottest reads at PackagingDigest.com.


“Beach reads” describes escapist summertime books, typically bestsellers, claimed as must-reading for taking along on summer vacations to the shore or cabin or wherever people go for a needed getaway. We have compiled our own list culled from the top-read articles at PackagingDigest.com in July as determined by website metrics. 

Our reverse-order list of Top 5 of the past month starts off on a healthy note with an adult version of a kid’s fruit cup. The packaging design for the new Fruit Refreshers line uses black and bold colors, bigger cups and grown-up varieties to better satisfy adults looking for a convenient, fresh, healthy and tasty snack. For health reading, see Del Monte launched what it says is the “first-ever adult fruit cup.”



Next: This beer label’s “coded” message is a colorful one.



Interested in a packaging, design and on-shelf distinction? Join like-minded professionals at MinnPack, September 21-22 in Minneapolis. Use discount code PDigest16 to get 20% off your conference registration.



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