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Kellogg Introduces New Olympic Packaging

Article-Kellogg Introduces New Olympic Packaging

Kellogg Company is introducing a special-edition line of packaging featuring Olympic gold medalist Michael Phelps. His image will appear on Kellogg's Frosted Flakes cereal, Kellogg's Corn Flakes cereal, Club Crackers, and Kellogg's Rice Krispies Treats Marshmallow Squares.

The packages will feature images of Phelps during some of the most memorable moments of this summer's Olympic Games. These special-edition boxes will begin appearing on grocery store shelves across the United States this week.

"I've eaten Kellogg's products since I was a kid, so it's very exciting to be featured on these packages," said Phelps. "I appreciate all that Kellogg has done to help me promote swimming and all their support that will allow me to teach others, especially kids, about the importance of an active lifestyle."

Kellogg is an Official Sponsor of the 2008 U.S. Olympic Team and a proud sponsor of Phelps.

"Michael's commitment to encouraging healthy lifestyles, especially among children, is in line with our many programs that educate consumers and promote good nutrition," said Brad Davidson, President, Kellogg North America. "He demonstrates that winning is not just about the glory that comes with gold medals, but that it's also about good sportsmanship, eating right, working hard and being your best."

Kellogg's Corporate Citizenship Fund Announces Pledge
Separately, Kellogg's Corporate Citizenship Fund announced a $250,000 pledge to The Michael Phelps Foundation. The Corporate Citizenship Fund, the company's charitable arm, is proud to contribute to his new Foundation and support him in his efforts to promote healthy, active lives. The pledge was announced today at an event with Phelps at the North Baltimore Aquatic Club.

Kellogg's Corporate Citizenship Fund supports many organizations that encourage health and fitness in the U.S. and throughout the world.

Longstanding Commitment to Nutrition and Health
Kellogg has a longstanding commitment to nutrition and promoting healthy lifestyles. The company believes that balance -- or "calories in, calories out" -- must remain the central tenet of achieving weight management and a healthy lifestyle. Kellogg is dedicated to helping consumers successfully manage both sides of that equation through its products, community efforts, sponsorship and nutrition-education initiatives.

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