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LIFE cereal celebrates 50th birthday with promotional packaging

LIFE cereal celebrates 50th birthday with promotional packaging
Life cereal


Life cerealIntroduced on breakfast tables across the country in 1961, Quaker LIFE cereal, one of America's most iconic brands, is celebrating its 50th birthday with families nationwide by offering them an opportunity to instantly win a grand prize of $50,000 or one of 50 other prizes.

"Turning 50 is a special milestone for Quaker LIFE cereal," says Karen Raviv, director, Quaker Ready to Eat Cereals. "Made with whole grain Quaker Oats, Quaker LIFE cereal has been a favorite family breakfast option for both moms and kids. We're using the brand's birthday as an opportunity to show our appreciation and reward families with a chance to win some entertaining gifts."

Promotional 50th birthday boxes of Quaker LIFE cereal will be hitting supermarket shelves across the country in October 2011. Specially-marked boxes of Original, Cinnamon and Maple & Brown Sugar varieties include an official game message inside the carton that tells the consumer whether they have instantly won a prize for the whole family. Prizes range from a home theater system to travel gift cards and digital video cameras. 

Whether swimming in a bowl of cold milk or eaten straight out of the box, the just right sweetness and crunch of Quaker LIFE Cereal has been loved by millions over the years. Quaker LIFE cereal was popularized by the 1970s advertising campaign featuring "Mikey," a hard to please four year old boy. Today, Quaker LIFE cereal remains a wholesome, delicious choice for kids and grown-ups alike, offering 18 grams of whole grains per serving and an excellence source of B vitamins to help convert food into energy.


Source: Quaker Oats

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