A new display package for wine and spirits showcases bottles at point of sale, turning heads with its ingenuity. Created by RetailPak, the “click clack” box was developed for Trust Me premium vodka as a eye-catching package that is both interactive and sustainable. It’s also a package consumers will want to keep after the product has been consumed.

The Trust Me box is made of yellow birch wood, which is not varnished by rather dry sanded, to emphasize the wood’s texture. RetailPak designed the package at its Hong Kong offices and prototyped every piece by hand. Each box is made from 39 pieces of wood.

Laser engraving is used to decorate the sides of the box, and the logo on top is screen printed. The inside of each box is fitted with an LED uplighter. When activated, the LED illuminates the bottle’s contents.

RetailPak will be exhibiting this new product at WestPack 2021 (Anaheim, CA; August 10-12), Booth 5161.