Low-profile 'potion' bottle debuts for yogurt

Direct from the Emerald Isle is a new, 1.8-oz, “squat-shaped,” plastic container for the Yoplait Essence brand of yogurt launched last February in Ireland and Northern Ireland by Glanbia Foods. Developed and produced by Chesapeake Corp.'s (www.cskcorp.com) operation in Cavan, Ireland, the extrusion/blow-molded high-density polyethylene container features a unique, round-bottomed shape that resembles an old-fashioned medicine or “potion” bottle. The Cavan design team worked closely with the Glanbia marketing team to ensure that the desired shape would allow for efficient filling and sleeve labeling on Glanbia's high-speed production lines. Including the Essence brand, Chesapeake now supplies six distinctive plastic containers for Yoplait yogurt brands in Ireland. The Essence version includes six products with color-coded sleeve labels. The products are formulated to address specific health concerns among Irish consumers such as osteoporosis, high blood pressure, high cholesterol, digestion, weight control and low immunity.