Luxurious bottles flatter Air France toiletries

Lisa McTigue Pierce, Executive Editor

January 5, 2015

1 Min Read
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New stock bottles give liquid hand wash an appropriate stylish look for their upscale environment: inside the business class washrooms on Air France airplanes.

The travel company selected square polyethylene terephthalate (PET) bottles from Spectra Packaging, topped with a typical pump closure and shiny metal skirt. Simple graphics on the full flat surface, along with beveled edges, help communicate elegance for La Premiere Crème de Savon (premier soap cream).

The square shape also provides a stable base, helping to keep the 300-milliliter bottles upright during any turbulence.

The final packaging, which resembles a sophisticated cosmetic container suitable for sale at a high-end store, is worthy of the higher ticket price of business class on the Air France flights.

About the Author

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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