Luxurious bottles flatter Air France toiletries
New stock bottles give liquid hand wash an appropriate stylish look for their upscale environment: inside the business class washrooms on Air France airplanes.
The travel company selected square polyethylene terephthalate (PET) bottles from Spectra Packaging, topped with a typical pump closure and shiny metal skirt. Simple graphics on the full flat surface, along with beveled edges, help communicate elegance for La Premiere Crème de Savon (premier soap cream).
The square shape also provides a stable base, helping to keep the 300-milliliter bottles upright during any turbulence.
The final packaging, which resembles a sophisticated cosmetic container suitable for sale at a high-end store, is worthy of the higher ticket price of business class on the Air France flights.
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