Thanks to its longstanding experience in the pre-printing of polypropylene sheet prior to thermoforming, RPC Bebo Plastik has created a distinctive new margarine tub with a curved lid for the launch of the new Lätta Light margarine, which to date has been introduced in Germany, Austria, Switzerland and the Netherlands.
Â
Lätta & Luftig is an airy whipped margarine. Similar to the rest of the Lätta portfolio, this margarine is a half fat variety and therefore lighter than standard margarine. Manufacturer Unilever required an eye-catching new look for the pack to create maximum on-shelf impact and emphasise the lightness and airy-whipped character of the product.
The wavy lid design represented a challenge for the printing as the height of the rim varies from around 3mm up to 12mm. As a result distortion of the design during printing had to be carefully controlled to ensure a clear and sharp image on the final pack.
Â
RPC's technical teams used their longstanding experience in pre-printing to achieve the desired effect while maintaining fast and efficient production speeds.
Â
The tub and lid are printed in six colours. Both feature the traditional and popular multi-coloured Lätta logo with a distinctive silvery background for the tub and a contrasting pure translucent background for the lid.
Â
"RPC Bebo has successfully supported us in creating a very eye-catching structural pack which helps our innovation to achieve great success in the market," comments Claudia Schneider, Lätta Brand Manager.
Â
"Both the long and successful partnership with RPC Bebo and this latest pack design underline the company's technical skills that have enabled us to maximise awareness of the new Lätta & Luftig."
Â
Source: RPC Bebo Plastik GmbH
.
