For L'Oreal's Biotherm Homme Force Supreme Neutralizer, a daily anti-wrinkle moisturizer for men, Rexam (www.rexam.com) supplies an airless package with a striking appearing but also protects the formulation. Powered by a soft-actuating SP343 pump, the dispensing tube design is building prestige brands in a wide range of fast-growing market segments, including men's personal care and sun care, according to Rexam's Personal Care Div.

Pre-assembled and shipped as a single pump-and-tube combination for high-speed filling, the package for Biotherm includes a dispenser tube from CTL Tuboplast (www.tuboplastctl.com) and is fitted with a metal collar for a sleek, sophisticated look. “We anticipate further use of this airless combination in upscale product launches in segments such as men's facial care and suncare,” says Rexam's product manager Virginie Lemeunier. Prestige brand consumers appreciate the clean easy-to-use design, with its precise dosage, complete evacuation and a 360-degree application.”

Engineered for viscous creams, the SP343 pump has no precompression and can be actuated by even the lightest touch.