Method campaign aims to end “addiction to laundry jugs”Method campaign aims to end “addiction to laundry jugs”
January 29, 2014

Method laundry detergent pump bottle
Leading eco-chic home care company Method continues its efforts to end America’s addiction to laundry jugs with the launch of ‘Laundry Smarts,’ the second phase of a campaign to raise awareness for its new laundry detergent with smartclean technology, which hit shelves earlier this year.
‘Laundry Smarts’ is an integrated campaign that encourages people to re-think and improve the way they do laundry. The program combines both on-the-street and interactive experiences with a viral video, microsite and mobile clothing donation truck.
Method’s ‘Improve Your Laundry Smarts’ video takes the premise of a traditional laundry detergent ad and adds a playful and slightly naughty twist involving a modern day husband and wife. As the duo attempt to follow laundry directions using a typical detergent jug, it becomes clear that there must be an easier way to clean clothes.
The microsite and video launch today at laundrysmarts.com, where visitors can take a laundry quiz, read and share tips, as well as enter a sweepstakes to win a Whirlpool Brand washer and dryer and year’s supply of Method Laundry Detergent.
“We aim to make cleaning a smarter, easier and greener experience overall – from the products we use to how we clean out our closets,” said Matthew Loyd, Method’s VP of Brand Experience. “We’re thrilled to partner up with Goodwill to offer New Yorkers an easy way to give clothes a second life and provide New York Goodwill stores with laundered clothing donations.”
Earlier this year, Method launched a powerful, plant-based laundry detergent made with a patent-pending technology that allows for 1/4th the dose of the leading national brand and packaged in a sleek, handheld pump bottle.
SOURCE: Method Products, Inc.
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