The prestigious designer fragrance and apparel company Leonard is using the Sof'Cell mini dispenser from Rexam (www.rexam.com), as part of a multi-element promotional kit to create excitement for its new men's fragrance, Leonard Homme. Designed to appeal to younger, fashion-forward fragrance users, the sample packaging can be quickly attached to a mobile phone, backpack, belt or keyring.
The first element of the monochromatic promotional kit is an opaque flowpack that perfectly recreates Leonard's iconic Copte print. Inside, an information card tells the story behind the new fragrance. Finally, the Sof'Cell is fitted with the classically elegant Rexam Sof'n Touch applicator, which dispenses Leonard Homme by capillary action, upon touch to the skin, like a mini roll-on.
“Rexam's Sof'Cell is truly special and perfect for the demographic we want to reach for the important launch of Leonard Homme,” says Stephanie Cabon, Leonard Parfums' marketing officer for new product development. “It is an innovative, impactful marketing tool that will help communicate the youth appeal of our new fragrance.”