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Monster energizes drink line with 'Nitrous' in cans

Monster energizes drink line with 'Nitrous' in cansMonster Beverage Co. makes 'Nitrous' convenient by launching the new drink line in a resealable 12 oz can. The company states that its Nitrous Monster line is the first energy drink to feature nitrous oxide gas technology.

“To communicate our Nitrous Monster product was unlike anything people had ever experienced before, we needed an equally innovative package that would attract consumer attention,” remarks Mark Hall, president, Monster Beverage Co. The co. chose the Rexam ( SLEEK™ Cap Can® with closure technology from Dayton Systems Group (DSG []) for its portability, recyclability, resealing features and shelf-appeal.

The resealing feature of the can is the result of technologies from both Rexam and DSG. Rexam manufactures and prints the aluminum can body. To this body, a Cap Can end and closure developed by DSG is seamed, thus making the can resealable.

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