Pixels from 2,422 packaged product images from Walmart’s online grocery service were analyzed by an algorithm to determine the most common food and beverage design colors by category.

Lisa McTigue Pierce, Executive Editor

December 7, 2020

1 Min Read
Most popular colors infographic slice
Mediaworks UK/Packaging Digest
Package Design Colors By Product

 

Read the article The ‘Magic’ Colors of Food and Beverage Packaging Design that details the study.

About the Author(s)

Lisa McTigue Pierce

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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