Universal Lubricants is the first U.S. retail motor oil to pour into a sustainable, flexible stand-up pouch. Compared to conventional rigid plastic bottles, the durable, lightweight Eco Ultra FlexPak is made with 25 percent less material, and it is intended to offer a faster, easier and cleaner way to change oil. It also gives retailers an opportunity to offer their customers a high-performance product in an environmentally responsible package.
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"Packaging our high performance motor oil, manufactured with re-refined base oil, in flexible pouches is what we call ‘eco-innovation,'" says John Wesley, CEO of Universal Lubricants. "The FlexPak's ease of use and environmental benefits make it good news for service centers, retailers and consumers."
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In October, the pouch packaging landed a New Packaging Award for Innovation at the 2012 Automotive Aftermarket Products Expo. Produced by Star Packaging Corp., the pack is a three-layer polyethylene barrier pouch engineered to deliver high burst and seal strength. The oil pouches currently are offerred in a 1-quart size; a 5.1-quart FlexPak will be introduced in 2013.
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