Bud Light, the world's best-selling beer, is introducing a new way for beer drinkers to personalize their bottles with the brand's latest packaging innovation, "My Bud Light."
Starting on April 4, 2011, Bud Light 12-oz bottles will feature the My Bud Light label, which allows adult beer drinkers the unique opportunity to add their own personal touch to the bottle. Using a key or coin, consumers can "write" a message or draw an image on the label.
"This new bottle is one of the many ways we can bring Bud Light's fun personality to life," says Mike Sundet, senior director, Bud Light. "Bud Light drinkers are always looking for fun, quirky ways to express themselves, and the My Bud Light bottle offers them a canvas to do just that."
My Bud Light packaging is available for a limited time. Visit www.facebook.com/budlight for more information.