Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

'My Bud Light' label invites beer drinkers to mark their bottle

'My Bud Light' label invites beer drinkers to mark their bottle
'My Bud Light' label invites consumers to mark their bottle

 

Bud Light, the world's best-selling beer, is introducing a new way for beer drinkers to personalize their bottles with the brand's latest packaging innovation, "My Bud Light."

 

Starting on April 4, 2011, Bud Light 12-oz bottles will feature the My Bud Light label, which allows adult beer drinkers the unique opportunity to add their own personal touch to the bottle. Using a key or coin, consumers can "write" a message or draw an image on the label.

 

"This new bottle is one of the many ways we can bring Bud Light's fun personality to life," says Mike Sundet, senior director, Bud Light. "Bud Light drinkers are always looking for fun, quirky ways to express themselves, and the My Bud Light bottle offers them a canvas to do just that."

 

My Bud Light packaging is available for a limited time. Visit www.facebook.com/budlight for more information.


Source: Anheuser-Busch


.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Generations-3-AdobeStock_241450594-72dpi_0
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.

Generations-3-AdobeStock_241450594-72dpi_0