Naked Coke?

Came across an interesting packaging concept, featured on a site called MetalMiner.

It’s a design created by Korean design studio Korea-based design studio Ryan Harc. The clever monochromatic packaging concept uses texture to replace color printing — and the associated processes that can potentially increase environmental impact.

I don’t know about the practicalities and costs of putting it into production, but it looks pretty cool. Here’s what the studio says about it:

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”

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