Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

New Calvin Klein Limited Edition Package

Article-New Calvin Klein Limited Edition Package


Calvin Klein
is introducing a new version of its CK One and CK Be fragrances. They’re cool looking for the bottle alone, but get this – the 100ml bottle and packaging also include a removable MP3 speaker in the base. The new packaging concept is part of the company’s “We are One” campaign, with the slogan featured in multiple languages on the bottle.

Interesting combination of hip design and hip technology. Said to be in stores by March.

And at fifty bucks, the price is okay, as fragrances go – especially since most scents don’t generally include audio equipment. Check out the pics:

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish