Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

New packaging rejuvenates cleaning products

New packaging rejuvenates cleaning products
Rejuvenate products by For Life Products


Rejuvenate products by For Life ProductsWhen a buyer at Home Depot suggested that For Life Products could improve the sales of its Rejuvenate household cleaning and surface restoring products by freshening the design-for starters, moving out of the ho-hum stock bottles and brightening up the unimpressive labels-the company took the advice.

 

Working with Berlin Packaging, its Studio One Eleven design division and its E3 consulting service, For Life Products tackled the task of revitalizing a total of 21 SKUs-developing a custom bottle design with a flat front to maximize message space, establishing strong new brand colors, coming up with wraparound labels with a range of features (such as color-coding by product type, and QR codes for communicating with consumers) and deciding upon HDPE construction. The Berlin Packaging team also helped For Life switch fillers, warehousing and distribution arrangements to facilitate the refresh.


Within weeks after the madeover packages hit the shelves at Home Depot and other retailers across the country, sales reportedly began climbing and, thanks to connections that staff made at a hospitality-industry tradeshow, the company also was able to gain distribution into the hotel and restaurant industry.
.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Generations-3-AdobeStock_241450594-72dpi_0
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.

Generations-3-AdobeStock_241450594-72dpi_0