Rejuvenate products by For Life Products

Working with Berlin Packaging, its Studio One Eleven design division and its E3 consulting service, For Life Products tackled the task of revitalizing a total of 21 SKUs-developing a custom bottle design with a flat front to maximize message space, establishing strong new brand colors, coming up with wraparound labels with a range of features (such as color-coding by product type, and QR codes for communicating with consumers) and deciding upon HDPE construction. The Berlin Packaging team also helped For Life switch fillers, warehousing and distribution arrangements to facilitate the refresh.

Within weeks after the madeover packages hit the shelves at Home Depot and other retailers across the country, sales reportedly began climbing and, thanks to connections that staff made at a hospitality-industry tradeshow, the company also was able to gain distribution into the hotel and restaurant industry.
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