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NIVEA/Florena design presentation video


Here’s an interesting proposal done by Alex Bigeli, for an upcoming men’s product line from NIVEA/Florena. It’s an interesting video that gets into some of the ideas inspirations the designers worked from when creating the various concepts. 

Here’s what Bigeli says about it in his post: 

“This is the packaging design project I have been working on for the past few months with my group. We are finally done with the presentation … Hope you enjoy it. This video does not contain any of the technical things, this is the presentation of the concept and how we viewed to develop the new [NIVEA/Florena] Men’s Line for 2010.” 

Definitely worth a look — some cool stuff. For those who are too impatient to wait through all the set dressing and dramatic buildup, shots of the actual designs are kind of interspersed into the video, until about the last third of it. To see all of the versions go to minute 2:35. That end part shows all the different design iterations back to back.


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