These #PackagingFail examples are why packaging designers need to finally listen to consumers and give them what they’ve been asking for forever.

Lisa McTigue Pierce, Executive Editor

February 1, 2022

1 Min Read
Opening-pack-with-teeth-Alamy-HRJGA8-ftd.jpg
Image courtesy of Science History Images / Alamy Stock Photo

We get it. You have to secure your product in the package. To prevent pilferage in the store. To keep it from bouncing around in the box from Amazon or whatever online source and getting broken.

But, except for packaging geeks, most people don’t buy packages for the packages. They buy them for the products inside.

And your customer wants your package to be easy to open so they can get to the product quickly and safely (aka scissors free).

Is easy-open at the top of your package design criteria list? It should be. Or disappointment will encourage your customers to go elsewhere, like these dissatisfied shoppers.

 

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About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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