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Packaging design: Campbell’s iconic soup cans bring new yellow and orange tomato flavors

Packaging design: Campbell’s iconic soup cans bring new yellow and orange tomato flavors
Campbell's Orange Tomato soup

CampbellCampbell Soup Company is bringing the colors of Fall to the soup aisle by introducing two limited edition varieties of its popular Campbell’s Tomato soup–Sun-Ripened Yellow Tomato soup and Harvest Orange Tomato soup.

The new condensed Sun-Ripened Yellow and Harvest Orange tomato soups will feature distinctive labels with the colorful tomato on the package.

This is the first time Campbell’s condensed soups are being made with yellow and orange tomatoes, which are grown from proprietary seeds cultivated at Campbell’s Agricultural Research Center in Davis, California. These are the same tomato varieties that Campbell grows for use in many of its popular V8 V-Fusion vegetable and fruit juices.

The two soups will be available while supplies last at select supermarkets in more than 10 U.S. cities, including Washington D.C., Pittsburgh, Cleveland, Portland and Seattle. They will be available for a limited time only at select locations of Food Lion, Fred Meyer, Giant Eagle and Price Chopper stores.

SOURCE: Campbell Soup Company

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