Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Packaging design: DEWAR'S Blended Scotch Whisky redesigns line for more unified branding

Packaging design: DEWAR'S Blended Scotch Whisky redesigns line for more unified branding
Dewar's

DewarDEWAR'S Blended Scotch Whisky, the number one selling premium Scotch in the United States, has announced a vibrant transformation in the design of its portfolio. As the DEWAR'S collection expanded throughout the brand's history to include DEWAR'S WHITE LABEL, DEWAR'S 12 Years Old, DEWAR'S 18 Years Old and DEWAR'S SIGNATURE, each marque was created with its own silhouette and design aesthetic.

With the redesign of the entire DEWAR'S portfolio, the products now appear as a tight-knit family. Just as the four DEWAR'S marques display a unified progression in taste, DEWAR'S new look visually links the products together as one unit for the first time in the brand's history.

While the bottles contain the same great blended Scotch whiskies, the new design aims to better emphasize the artistry and craftsmanship that has defined the DEWAR'S brand since 1846. Featuring perfect curves, tempting colors and a revolutionary style, the new DEWAR'S look is thoroughly modern, cohesive and bold.

With a vibrant color palette and innovative wave design, the new DEWAR'S packaging engages the drinker by providing a visual window into the superior liquid inside. The bottle is emblazoned with the year of DEWAR'S founding, 1846, as well John Dewar's signature. In addition, the display features gold icons that represent the brand's countless awards and accolades.

"We're thrilled to unveil DEWAR'S modern new exterior, as it fully captures the energy and vigor that defines the brand," says DEWAR'S Vice President, Brand Managing Director, Fannie Young. "The dynamic new packaging gives consumers the opportunity to recognize the DEWAR'S brand as a family, and to explore the portfolio as they become more familiar and engaged with the brand.”

SOURCE: Bacardi U.S.A., Inc.


.
Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Generations-3-AdobeStock_241450594-72dpi_0
Multigenerational Workforce

In today’s workplace, five generations are actively employed. In this free ebook, learn how to leverage the strengths of each generation in your packaging department.

Generations-3-AdobeStock_241450594-72dpi_0