Packaging design: Great typography leads to great designs

With the prominent role that photography and color choices have on the visual punch of most packages, it’s sometimes easy to forget the power that type choices have in package design.

I’d even go so far as to say that if you have excellent typography — great ideas, great execution — you’re three-quarters of the way to a great package design. Sure, there are a lot of ways a package design can still get messed up. But the real core of a design is what it says … and how it says it. Get that right and you’re building on a solid foundation.

So I couldn’t help but be drawn in when I saw this article featuring 25 examples of great packaging typography. The article shows a pretty nice range of designs, from simple but well-executed designs all the way to freer ideas that use type in rather unusual ways to grab attention.

Definitely worth taking a little time to check out. Enjoy!

d!b

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