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Packaging design: Jack Daniel’s new cocktail launched in stylish bottle

Packaging design: Jack Daniel’s new cocktail launched in stylish bottle
Jack Daniels Ginger Splash

Jack Daniels Ginger SplashJust in time for spring and summer, Jack Daniel’s Country Cocktails introduces its newest flavor, Ginger Splash. Jack Daniel’s Country Cocktails (JDCC) is the line of refreshing ready-to-drink malt beverages from Jack Daniel's suitable for a wide variety of occasions. Ginger Splash is expected to be available on shelves nationwide beginning in March 2010.

JDCC Ginger Splash will be sold in retail and convenience stores nationwide as a six-pack of 10 oz. glass bottles. The suggested retail price is $7.99 per six-pack. In addition to Ginger Splash, JDCC also offers the popular flavors Downhome Punch, Lynchburg Lemonade, Black Jack Cola and Jack’s Sweet Tea.

“This prepared beverage brings together two long-time favorites – the taste of Jack Daniel’s and the refreshing twist of ginger,” said Mark Grindstaff, U.S. Marketing Director for the Jack Daniel’s Family of Brands. “The light, refreshing taste of Ginger Splash is an excellent choice for easy entertaining at home or enjoying during your favorite warm-weather activities.”

As of May 2008, the Jack Daniel’s Country Cocktails bottles, as well as packaging and promotional materials for the brand, prominently display the “21+” icon, indicating that the product is intended for responsible consumption only by consumers over the age of 21 years old.

SOURCE: Jack Daniel’s Country Cocktails


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