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Packaging design: Litl honored with major international design awards for creative packaging

Litl announced that its webbook computer has received prestigious design awards for creative packaging from the I.D. Magazine 2010 Annual Design Review and the iF Communications Design 2010 competition.

The packaging for the webbook was selected from a field of 1,687 entries from 26 countries to win a coveted iF Communications Design Award (ifdesign.de). The images of the litl webbook and other prize-winning projects will be published in the iF Communication Design award yearbook 2010 as well as in the iF online exhibition.

The litl webbook received an honorable mention from I.D. Magazine in the packaging category, and will be featured in the winners' gallery at id-mag.com. For each I.D. Magazine Annual Design Review category, a panel of distinguished design professionals selected a winner or winners in three award levels: Best of Category, Design Distinction, and Honorable.

Launched in November, the litl webbook is an Internet computer for the home. It runs litl OS, an operating system with a revolutionary user interface designed to make computing simple and enjoyable. The company recently announced a second product, a web-connected TV set-top box, slated for launch in early 2011.

Litl's packaging for the webbook enables the company to ship its computers in their own boxes - a decision that reduced litl's carbon footprint by eliminating the need for additional boxes and minimizing the space needed for transportation. The entire package is made from recyclable paper with no plastics or foams in use.

The webbook's packaging also includes non-traditional ways of presenting standard accessories. Instead of inserting an instruction manual, litl collaborated with acclaimed illustrator David Macaulay to create several whimsical cards to introduce the world to the way the webbook works. Additionally, the packaging for the webbook's remote control simply resembles a paper pouch, a design choice that mimics the experience of tearing open a bag of potato chips.

SOURCE: litl

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