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Packaging Design: New Hungry Jack package brightens breakfast

Brand redesigns syrup bottle with innovative "Smiley Face" cap for no-drip, easy pour.

Love pouring warm breakfast syrup on a stack of fluffy pancakes, but not the sticky residue it leaves behind on the bottle's cap? The makers of Hungry Jack® Syrup and Pancake Mix and are pleased to introduce a newly redesigned bottle cap that keeps the syrup on your plate and off the bottle.

The innovative and functional Hungry Jack "smiley face" syrup bottle cap is available now on all microwaveable varieties of Hungry Jack Syrup.

The newly-redesigned cap skips the drip and allows for a more controlled pour. The redesign was prompted by customer feedback fielded by the brand, which revealed that consumers desire easy and convenient pouring with less mess.

The new cap is available on all bottles of 27.6 oz. Hungry Jack Microwavable Syrups, which also feature a stay-cool handle for safety after heating. Retailing for $2.99 to $3.99, varieties include Regular, Butter, Lite, Sugar Free Breakfast Syrup and Butter Lite.

"We know breakfast is a special time to spend with family, so we strive to make preparing and enjoying meals easy and fuss free," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "We hope the new-and-improved Hungry Jack Syrup bottle cap with a no-drip, easy-pour design will allow families to enjoy time around the breakfast table even more."

SOURCE:  The J.M. Smucker Company


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