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Packaging design: Refreshed packaging for reformulated frozen foods

McCain Foods, a leader in frozen convenience products, has brought its McCain It’s all good™ brand platform to life on the shelf with new packaging designs for its frozen pizza, pizza pockets and potato lines in Canada. The redesign is in response to McCain Foods’ commitment to use ingredients like specially selected potatoes, real cheese, green peppers and vine-ripened tomatoes in its products—simple ingredients that consumers would find at home—and take out unfamiliar ingredients or explain to consumers what they are and why they are used.

McCain has reformulated more than 70 of its frozen pizza, pizza pockets and potato recipes and has plans to continue the transformation of additional products in its portfolio. Heather Crees, vp of marketing at McCain Foods, says, “Research shows that 85 percent of Canadians are looking for prepared foods that are made with real ingredients they can recognize and 86 percent want food companies to be more transparent about the ingredients in their food products. We are responding to their needs for simplicity and transparency and believe this will help strengthen Canadian consumers’ connection with the McCain brand.”


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