March 11, 2015
PepsiCo has introduced its new SoBe Lifewater brand enhanced water beverage. According to the company, it’s the first such drink in the U.S. market to feature the all-natural zero calorie sweetener, PureVia, made from a highly pure extract of the Stevia plant leaf.
In keeping with the theme of innovation and healthfulness, the design of the packaging incorporates a nature-oriented design centered on a stylized silhouette of a lizard, augmented by subtle high-tech texturing in the background.
SoBe Lifewaters are available in three flavors: Fuji Apple Pear, Black and Blue Berry, and Yumberry Pomegranate. Appropriately, the design of the bottle incorporates a bold color scheme that features different hues for each flavor, allowing easy on-shelf differentiation while maintaining the overall consistency of the brand.
At the same time, the bottle’s gradual top-to-bottom color gradation, which transitions from clear at the top to deeply saturated color at the bottom, conveys both a sense of lightness and richness that’s quite appropriate for an enhanced water beverage.
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