Sponsored By

Packaging Design Spotlight: SoBe LifewaterPackaging Design Spotlight: SoBe Lifewater

David Bellm

March 11, 2015

1 Min Read
Packaging Design Spotlight: SoBe Lifewater

151982-sobe_lifewater_v2_0.jpgPepsiCo has introduced its new SoBe Lifewater brand enhanced water beverage. According to the company, it’s the first such drink in the U.S. market to feature the all-natural zero calorie sweetener, PureVia, made from a highly pure extract of the Stevia plant leaf.

147311-sobe_lifewater_texture_v4_0.jpgIn keeping with the theme of innovation and healthfulness, the design of the packaging incorporates a nature-oriented design centered on a stylized silhouette of a lizard, augmented by subtle high-tech texturing in the background.

148156-sobe_lifewater_flavors_v2_0.jpgSoBe Lifewaters are available in three flavors: Fuji Apple Pear, Black and Blue Berry, and Yumberry Pomegranate. Appropriately, the design of the bottle incorporates a bold color scheme that features different hues for each flavor, allowing easy on-shelf differentiation while maintaining the overall consistency of the brand.

At the same time, the bottle’s gradual top-to-bottom color gradation, which transitions from clear at the top to deeply saturated color at the bottom, conveys both a sense of lightness and richness that’s quite appropriate for an enhanced water beverage.

Click Here Now to Get FREE Newsletters from Packaging Digest


Sign up for the Packaging Digest News & Insights newsletter.

You May Also Like