Packaging design, sustainability successes dominate in August 2019

By Lisa McTigue Pierce in Packaging Design on September 12, 2019

Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.

The list of top seven articles from August 2019, based on PackagingDigest.com page views from our global audience, starts with…

 

Design-tips

7. 6 package design tips you probably haven’t heard before

How do packaging designers excel once they’ve mastered the basics?

With a quarter century of experience working with consumer packaged goods companies, Shane Breault, vp/partner/creative director at Ultra Creative Inc. in Minneapolis, has these six suggestions:

• Start from the bottom up
• Give ’em your best opening line
• Blow the lid off
• Stick or schtick?
• Crack the code
• Deliver the goods

 

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