Packaging design, sustainability successes dominate in August 2019: Page 7 of 7

By Lisa McTigue Pierce in Packaging Design on September 12, 2019


1. 10 pack redesigns earn honors in Nielsen competition

When you’ve got an established brand, periodic packaging updates tell customers you care. But striking a balance between a fresh package design without scaring off your fans isn’t easy. How do other brands do it? Our top article of August 2019 shows 10 success stories from around the world in a variety of categories with Before and After photos so you can see the changes, not just the new designs:

• Nice! by Walgreens (U.S.): More than a nice try
• M&M’s (U.S.): Redesigned pack stands up on-shelf
• Icelandic Provisions (U.S.): New Skyr package is eco-friendly
• Hess Select (U.S.): The lion still roars
• Alpura (Mexico): Milk pack redesign is a natural
• Arawana Oil (China): New design tackles ergonomics
• MAQ (South Africa): Redesign brings brand family together
• Playboy Deodorants (South Africa): Aerosol redesign highlights fragrances
• Prestígio (Brazil): Candy bar packaging gets a makeover
• Satis! (Brazil): New seasoning packs showcase product benefits



MinnPack 2019 (Oct. 23-24; Minneapolis) is where serious packaging professionals find technologies, education and connections needed to thrive in today’s advanced manufacturing community. See solutions in labeling, food packaging, package design and beyond. Attend free expert-led sessions at multiple theaters around the expo.


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