"Our new graphics do more than create a better shelf presence. The new design leverages our brand strength with consumers on a worldwide basis, while continuing the strong positive emotions people have for Tetley Tea on a local level," comments Deborah Glasser, Marketing Director for Tata Global Beverages, owner of Tetley Tea. "We did retain our signature Tetley blue -- and, of course, our distinctively delicious flavor."
The September release of the new Tetley Tea packaging will coincide with innovative promotions and social media executions that support the brand's campaign to rethink Tetley and Rethink Tea.
SOURCE: Tetley Tea