Packaging Design Trends for 2025: The Future of Visual IdentityPackaging Design Trends for 2025: The Future of Visual Identity

We expect more artful presentations, playful sustainable visuals, more personality, and lively hues in packaging design.

Erin Shea , Senior Director of North America Marketing, VistaPrint

January 27, 2025

4 Slides
Wine label and wellness brand packaging illustrate one of four design trends for 2025

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Wine label design by Ossobüko Studio; Wellness brand packaging design by gianni88. Both via 99designs by Vista

The packaging design world is evolving at lightning speed. In 2025, we can expect to see some exciting, fresh approaches that bring a sense of personality and creativity to packaging from our favorite brands. These trends are especially relevant to small businesses eager to innovate and experiment with fresh, bold designs in the new year. From treating packaging as art or infusing playfulness into design, VistaPrint has identified a few standout predictions, based on insights from a global community of creatives who work with small businesses every day.  

This slideshow discusses four trends along with examples from designers working with 99designs by Vista:

  • Curated Frames: Packaging as Art

  • Twisted Sustainability: Eco-Friendly Meets Playful Design

  • Marker Pen Mascots: Bringing Personality to Packaging

  • Fruity Hues: Bright, Lively, and Full of Energy

For niche brands and small business owners looking to make their mark in a crowded market, embracing these design trends offers an opportunity to craft packaging that captures attention and builds lasting connections. Keeping current with the pulse of innovation and aligning packaging with brand values and consumer preferences can create meaningful experiences that go beyond the product to foster loyal relationships with customers.

Related:4 Packaging Design Trends Making Waves in 2024

About the Author

Erin Shea

Senior Director of North America Marketing, VistaPrint

Erin Shea is the Senior Director of North America Marketing at VistaPrint. VistaPrint helps small business owners and entrepreneurs create custom designs and professional marketing.

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