Packaging impacts produce purchases

Packaging has a strong influence on consumer purchasing habits, according to a recent study from the Michigan State University School of Packaging.

The study found that shoppers prefer to purchase produce that comes in rigid, bio-based plastic containers with a long shelf life and a low price. For example, consumers will opt for sweet cherries in a rigid container rather than the loose ones in a bag, the study stated.

Eva Almenar, assistant professor of packaging at MSU, told PlasticsToday the study was conducted to gain an understanding about what consumers value in terms of packaging.

"The produce industry continues to get more competitive," she said. "Each company wants their container and product to stand out, and they want to know how they can improve their packaging."

Read the entire PlasticsToday article here.
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