Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Notable insights and sound bites Packaging Digest heard this year from experts at companies including Amazon, Frito-Lay, Anheuser Busch, HAVI, Jabil Packaging Solutions and others that are worth repeating.

 


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Winter is here, and with it all the glitzy brouhaha that surrounds the holidays. For most people, it is a time to surrender to the festive spirit and indulge in anything remotely “Yule.”


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Carlton & United Breweries (CUB), owner of the Strongbow international cider brand, sought to launch a product and packaging that injected excitement and allure into the category.


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For consumers who like to deep-fry their bird on Thanksgiving, LoCo Cookers has introduced a new product to use with its turkey fryers: LoCo Peanut Oil Blend.


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Just in time for Veteran’s Day, Greek yogurt brand Chobani has launched a product in patriotic packaging to benefit veterans and their families.


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Many packaging projects strive for excellence; not all achieve it.


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After years of touting its animal-care improvement efforts and all-natural products, Perdue sought refreshed packaging designs that reflected its refreshing approach to poultry production.


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Before Carl Buddig & Co.’s CBQ subsidiary recently attained a multi-year contract to produce Kingsford-branded pre-cooked ribs and barbecue entrees, the existing packaging wasn’t exactly appetizing.


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Snackable Notes Variety Snack Pack bags can be personalized by parents and others to encourage their children at school.


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Did you ever notice how similar packaging is for gin and eau de toilet? We did. While not all primary packages for perfume or high-end liquor are heavy glass, many are.


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A current packaging trend sees products shifting from rigid formats—bottles, cans, jars and the like—to flexible pouches.


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A new packaging design for Happy Baby Organics Clearly Crafted baby food features glass jars, a preferred food packaging format for many parents.


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Debut of a 180-product healthy-for-you food portfolio that makes organics affordable has a friendly packaging design that’s welcoming to all.

 


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To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead.


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Packaging for Minute brand rice products is newly up to speed, courtesy of a packaging design update by brand owner Riviana Foods Inc.


Notable insights and sound bites Packaging Digest heard this year from experts at companies including Amazon, Frito-Lay, Anheuser Busch, HAVI, Jabil Packaging Solutions and others that are worth repeating.

 

“I never learn anything...


Winter is here, and with it all the glitzy brouhaha that surrounds the holidays. For most people, it is a time to surrender to the festive spirit and indulge in anything remotely “Yule.”

Savvy retailers know this and make every attempt to...


Carlton & United Breweries (CUB), owner of the Strongbow international cider brand, sought to launch a product and packaging that injected excitement and allure into the category.

Partnering with design house...


For consumers who like to deep-fry their bird on Thanksgiving, LoCo Cookers has introduced a new product to use with its turkey fryers: LoCo Peanut Oil Blend. The food packaging—which uses a jug-in-box packaging design—is sturdy enough to support...


Just in time for Veteran’s Day, Greek yogurt brand Chobani has launched a product in patriotic packaging to benefit veterans and their families.

Chobani’s Hero Batch initiative centers around Red, White and Blueberry yogurt. The product...


Many packaging projects strive for excellence; not all achieve it. Winners of Dow Chemical Co.’s 2018 30th Awards for Packaging Innovation competition occupy the pinnacle of packaging design achievement, with an array of creative solutions to...


After years of touting its animal-care improvement efforts and all-natural products, Perdue sought refreshed packaging designs that reflected its refreshing approach to poultry production.

The brand owner...


Before Carl Buddig & Co.’s CBQ subsidiary recently attained a multi-year contract to produce Kingsford-branded pre-cooked ribs and barbecue entrees, the existing packaging wasn’t exactly appetizing.

Back in 2016, the plastic film bag...


Snackable Notes Variety Snack Pack bags can be personalized by parents and others to encourage their children at school.

Summer’s wind-down period in August signals the start of a new schoolyear, which is a time of adjustment for kids,...


Did you ever notice how similar packaging is for gin and eau de toilet? We did. While not all primary packages for perfume or high-end liquor are heavy glass, many are. And both categories often use a stopper closure and elegant labels or...


A current packaging trend sees products shifting from rigid formats—bottles, cans, jars and the like—to flexible pouches. Interestingly, one brand owner opted to take its laundry detergent along the opposite route, after research indicated that...


A new packaging design for Happy Baby Organics Clearly Crafted baby food features glass jars, a preferred food packaging format for many parents. The expansion into jars also makes the premium, organic brand available to low-income parents...


Debut of a 180-product healthy-for-you food portfolio that makes organics affordable has a friendly packaging design that’s welcoming to all.

 

The demand for more wholesome, healthy foods continues to grow throughout...


To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead. And sauces in a pouch make it super convenient for cooks to prepare their favorite skillet meals. But we were...


Packaging for Minute brand rice products is newly up to speed, courtesy of a packaging design update by brand owner Riviana Foods Inc. The brand owner worked with Brand Image to redesign...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


From our 125,000-square-foot facility in Menasha, Wisconsin, we create laminated paperboard solutions used in a wide variety of functional performance and packaging applications.

As part of the ...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


PTFE Group of Companies (PTFE Group) is a leading manufacturer of specialty-coated performance fabrics, tapes and belts used in a wide range of manufacturing, packaging, maintenance and repair environments around the world.  From the aviation...


We have been certified by ISO9001 QMS and ISO14001-2004 EMS in 2005. We have 12,000 square meters of standard factory buildings. 6 color ROLAND offset UV printing machine, 4 color printing machine and 2 color printing machine are available in our...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...


In the year 2000 Keenpack Industrial Limited was founded with a mission to provide customers with innovative packaging solutions manufactured to European quality standards.

With over 300 full time employees located in our factory in...


Infinity Plastics, LLC would like to be your main supplier for poly bags, vacuum formed trays and poly wrap encasement for ductile iron pipe.

We extrude low density and linear low density film and manufacture...


As a truly full service organization, MD Packaging provides national representation for many of North America’s and Europe’s premier manufacturers of inspection and automation solutions through our regional offices in Toronto, Montreal, Calgary...