Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


Article

With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted.


Article

Giftpack bus of holiday cocktail mixers is decked out with an impressive amount of packaging design details.

 


Article

Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage. 

 


Article

The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.


Article

Teva Pharmaceutical Industries Ltd. produces 120 billion tablets and capsules each year, for distribution into 60 markets worldwide.


Article

As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.


Article

With all its trimmings, it can take hours to prepare a traditional holiday meal.


Article

A showcase of Pabst Blue Ribbon Art Can winners through 2019 coincides with the launch of the 2020 contest to celebrate the brand’s 175th year.


Article

Recognizing light’s damaging effect on the aromas in sparkling wine, Slovenia’s Radgonske Gorice winery is producing its new Untouched by Light sparkling wine in the dark—and using light-proof beverage packaging to protect the


Article

How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages.


Article

The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization.


Article

First impressions count, and for many brands, this puts high importance on the product packaging.


Article

PepsiCo’s Frito-Lay North America is modernizing the look of Lay’s potato chips with a new packaging design—the brands’ first pack redesign in 12 years.


Article

Notable breakthroughs from Packaging Innovation Awards 2019 winners drawn from nearly 250 submissions around the world.

 


Article

Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.


With every new year comes a new opportunity to elevate your brand, thinking beyond cool designs and memorable slogans to connect with users in a way that shows you can be trusted. Successful brands in 2020 will be those that find creative ways to...


Giftpack bus of holiday cocktail mixers is decked out with an impressive amount of packaging design details.

 

Giftpacks appear annually on store shelves all decked out in classy, festive or other appropriate attention-getting holiday...


Exploding SKUs, ecommerce, an American propensity for snacking and three other industry drivers enable brands to leverage the power of packaging design to their advantage. 

 

...


The past 12 months may or may not have been pretty in your overall world, but in the world of packaging, they were beautiful.

The most-read packaging design-related articles from Packaging Digest reflect an industry full of creative...


Teva Pharmaceutical Industries Ltd. produces 120 billion tablets and capsules each year, for distribution into 60 markets worldwide. Driving the company’s success is a long history of corporate acquisitions in the Americas, Europe and Asia—a...


As we approach the holidays, with the unboxing appeal on YouTube and Instagram and influencers driving consumers’ decisions to purchase, there is no doubt packaging is changing the face of ecommerce.

Shining the light on how high-quality...


With all its trimmings, it can take hours to prepare a traditional holiday meal. But today’s cooks know that certain product packages can lend a hand, making it possible for them to enjoy family, friends and fraternity instead of slaving in the...


A showcase of Pabst Blue Ribbon Art Can winners through 2019 coincides with the launch of the 2020 contest to celebrate the brand’s 175th year.

Launched in 2014, the Pabst Blue Ribbon Art Can Contest has placed original art on more than 300...


Recognizing light’s damaging effect on the aromas in sparkling wine, Slovenia’s Radgonske Gorice winery is producing its new Untouched by Light sparkling wine in the dark—and using light-proof beverage packaging to protect the product from light...


How do you help consumers connect with your product during a holiday of ghosts, ghouls and ghastly creatures? Humanize the packaging! This Halloween, we noticed a trend of brands featuring facial features on their packages. Here’s a fast and fun...


The value of cross-departmental teamwork is well recognized by executives and employees across all business functions inside an organization. Employees who can reach outside their silos to find colleagues with complementary expertise learn more...


First impressions count, and for many brands, this puts high importance on the product packaging. As with all forms of marketing, it shifts and changes due to customers’ tastes and global sentiments—such as the current appetite for sustainable...


PepsiCo’s Frito-Lay North America is modernizing the look of Lay’s potato chips with a new packaging design—the brands’ first pack redesign in 12 years. The new look debuted in September 2019, rolling out first in the United States and China....


Notable breakthroughs from Packaging Innovation Awards 2019 winners drawn from nearly 250 submissions around the world.

 

One of the premier annual global packaging competition programs is the Packaging Innovation Awards that honor...


Between enjoying an end-of-summer vacation and preparing for a new school year, last month packaging professionals kept up to date on design and sustainability trends through avid reading of Packaging Digest articles.

The list of...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


From our 125,000-square-foot facility in Menasha, Wisconsin, we create laminated paperboard solutions used in a wide variety of functional performance and packaging applications.

As part of the ...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


PTFE Group of Companies (PTFE Group) is a leading manufacturer of specialty-coated performance fabrics, tapes and belts used in a wide range of manufacturing, packaging, maintenance and repair environments around the world.  From the aviation...


We have been certified by ISO9001 QMS and ISO14001-2004 EMS in 2005. We have 12,000 square meters of standard factory buildings. 6 color ROLAND offset UV printing machine, 4 color printing machine and 2 color printing machine are available in our...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...


In the year 2000 Keenpack Industrial Limited was founded with a mission to provide customers with innovative packaging solutions manufactured to European quality standards.

With over 300 full time employees located in our factory in...


Infinity Plastics, LLC would like to be your main supplier for poly bags, vacuum formed trays and poly wrap encasement for ductile iron pipe.

We extrude low density and linear low density film and manufacture...


As a truly full service organization, MD Packaging provides national representation for many of North America’s and Europe’s premier manufacturers of inspection and automation solutions through our regional offices in Toronto, Montreal, Calgary...