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Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Sports figures and packaging go together like Michael Jordan and Wheaties.


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With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com.


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Fonterra launches rebranded Anchor Dairy cheese and butter products stateside with a bold design scheme that reflects the “zeal” of its New Zealand heritage.

 

Double Eagle Very Rare – 20 Year Old Bourbon Whiskey

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When releasing its limited-edition Double Eagle Very Rare 20-year-old bourbon, brand owner Buffalo Trace Distillery decided upon high-end, standout packaging.


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Infographic walks us through more than 100 years of packaging development for one food staple: Heinz ketchup.


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New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets.


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The Coca-Cola Co. has released new flavors of Diet Coke in taller, narrower 12-ounce aluminum cans.


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In the ever-changing packaging industry, new styles come and go; consumers’ needs and desires shift and evolve; and brands are always on the lookout for a way to get ahead in their respective markets.


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Stacy’s Pita Chips has launched women-designed packaging for its snacks, just in time for Women’s History Month.


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Used by companies like Kerry Foods, Tetra Pak and Just Eat, PowerShelf enables quick feedback from consumers as to how packaging designs perform on-shelf.

 


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Packaging has played a pivotal role in the marketing of Concepts x Nike SB Lobster Dunk skateboarding shoes since Red Lobster Dunks debuted in 2008.


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Where do you get ideas for new packaging designs? For the third year in a row, you can search and sort through a free database of new packages posted on Packaging Digest over a full year.


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Encompassing everything from traditional treats and indulgences like chips and cookies, to wellness products and meal replacement bars, the snack industry is enormous.


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For a packaging development that uses existing components and principles, how does the patent office determine whether the improvement is entitled to a patent?  Here are two successful strategizes to counter to a patent examin


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As the packaging professionals at Danone Argentina thought about how to package the company’s new, all-natural La Serenísima Original yogurt, they knew the packaging design had to communicate the product’s premium quality.


Sports figures and packaging go together like Michael Jordan and Wheaties. Now e-sports celebrities are also popping up on packaging for mass-market brands: Red Bull has launched a limited-edition can celebrating 27-year-old videogaming superstar...


With the first quarter of the year now behind us, one of the hottest topics in packaging continues to be sustainability, based on high readership of articles about Amazon and Nestlé posted last month on PackagingDigest.com. But we also saw keen...


Fonterra launches rebranded Anchor Dairy cheese and butter products stateside with a bold design scheme that reflects the “zeal” of its New Zealand heritage.

 

Out with the old, in with the new: Fonterra Brands, Rosemont, IL, is...

Double Eagle Very Rare – 20 Year Old Bourbon Whiskey

When releasing its limited-edition Double Eagle Very Rare 20-year-old bourbon, brand owner Buffalo Trace Distillery decided upon high-end, standout packaging.

The aged bourbon whiskey comes in a luxurious crystal decanter and silver...


Infographic walks us through more than 100 years of packaging development for one food staple: Heinz ketchup.

...

New packaging graphics for Hill’s Science Diet cat food and dog food reinforce the brand’s science-based nutrition while creating emotional appeal with photo portraits of healthy, well-fed pets. The redesign affects more than 2,000 stock-keeping...


The Coca-Cola Co. has released new flavors of Diet Coke in taller, narrower 12-ounce aluminum cans.

Launched in 2018, the line of sleeker sodas has been expanded with two flavors: strawberry guava and blueberry acai. According to Rafael...


In the ever-changing packaging industry, new styles come and go; consumers’ needs and desires shift and evolve; and brands are always on the lookout for a way to get ahead in their respective markets.

This will prove no less true in 2019, as...


Stacy’s Pita Chips has launched women-designed packaging for its snacks, just in time for Women’s History Month.

The limited-edition film bags bear designs created by female artists. Sales of the special snack sacks (returning for their...


Used by companies like Kerry Foods, Tetra Pak and Just Eat, PowerShelf enables quick feedback from consumers as to how packaging designs perform on-shelf.

 

Consumers represent the court of public opinion when it comes to judging...


Packaging has played a pivotal role in the marketing of Concepts x Nike SB Lobster Dunk skateboarding shoes since Red Lobster Dunks debuted in 2008. Most recently, Concepts x Nike SB Green Lobster Dunks joined the product family at a lobster-...


Where do you get ideas for new packaging designs? For the third year in a row, you can search and sort through a free database of new packages posted on Packaging Digest over a full year. Packaging professionals looking for design ideas...


Encompassing everything from traditional treats and indulgences like chips and cookies, to wellness products and meal replacement bars, the snack industry is enormous. Brands are responding to this demand by offering...


For a packaging development that uses existing components and principles, how does the patent office determine whether the improvement is entitled to a patent?  Here are two successful strategizes to counter to a patent examiner’s typical negative...


As the packaging professionals at Danone Argentina thought about how to package the company’s new, all-natural La Serenísima Original yogurt, they knew the packaging design had to communicate the product’s premium quality. But they also wanted a...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


From our 125,000-square-foot facility in Menasha, Wisconsin, we create laminated paperboard solutions used in a wide variety of functional performance and packaging applications.

As part of the ...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


PTFE Group of Companies (PTFE Group) is a leading manufacturer of specialty-coated performance fabrics, tapes and belts used in a wide range of manufacturing, packaging, maintenance and repair environments around the world.  From the aviation...


We have been certified by ISO9001 QMS and ISO14001-2004 EMS in 2005. We have 12,000 square meters of standard factory buildings. 6 color ROLAND offset UV printing machine, 4 color printing machine and 2 color printing machine are available in our...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...


In the year 2000 Keenpack Industrial Limited was founded with a mission to provide customers with innovative packaging solutions manufactured to European quality standards.

With over 300 full time employees located in our factory in...


Infinity Plastics, LLC would like to be your main supplier for poly bags, vacuum formed trays and poly wrap encasement for ductile iron pipe.

We extrude low density and linear low density film and manufacture...


As a truly full service organization, MD Packaging provides national representation for many of North America’s and Europe’s premier manufacturers of inspection and automation solutions through our regional offices in Toronto, Montreal, Calgary...