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Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Straw-free plastic sippy cups for adults, PET growlers, BPA issues, leveraging Instagram, compostable coffee bags, digitally printed pouches and more all made news this summer.

 


Article

Digital printing and digital workflows help meal-kit company Home Chef update its paperboard packaging every couple of weeks with exact ingredients and nutritional facts for its many seasonal menu offerings—fulfilling its need


Article

Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards.


Article

In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source.


Article

Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 


Article

Refrigerated pickle maker Grillo’s Pickles has launched its Sandwich Maker dill slices in unusual tub packaging.


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Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 


Article

More than five decades ago, it was quite a leap for packaging engineers to design and produce containers and materials that could function on a spacecraft.


Article

Shifts in sustainability focus, ecommerce challenges and food packaging issues continue to lead the trends we’ve been tracking this year.


Article

The Coca-Cola Co. and Mondelēz asked packaging students to reimagine either the Coke Fridge Pack or the ecommerce Variety Pack of Oreos, Ritz and Chips Ahoy.


Article

It is AmeriStar Award season once again, and the Institute of Packaging Professionals (IoPP) has announced the competition’s 2019 winners.


Article

The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar.


Article

With the airing of the final episode of HBO’s “Game of Thrones” quickly approaching, Mondelēz International has created limited-edition “Game of Thrones” packaging for Oreo cookies.


Article

Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views


Article

Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 


Straw-free plastic sippy cups for adults, PET growlers, BPA issues, leveraging Instagram, compostable coffee bags, digitally printed pouches and more all made news this summer.

 

Readers turn to Packaging Digest when they want...


Digital printing and digital workflows help meal-kit company Home Chef update its paperboard packaging every couple of weeks with exact ingredients and nutritional facts for its many seasonal menu offerings—fulfilling its need for packaging and...


Outstanding packaging design—or, more properly, “redesign”—is the focus for the Nielsen Design Impact Awards. The annual worldwide competition attracts entries from brand owners and designers that have redesigned packages for food, beverage,...


In a twist on the trend in the spirits market to create eye-catching bottles in the shape of heads or skulls, Outerspace Vodka gets its packaging inspiration from another, more extra-terrestrial source. Green coating and aluminum black eyes make...


Brands should apply classic best practices in packaging design to cannabis marketing to cut through the competitive clutter, encourage social media sharing, make a statement and more.

 

As the legalization of cannabis spreads across...


Refrigerated pickle maker Grillo’s Pickles has launched its Sandwich Maker dill slices in unusual tub packaging. While most pickle containers stand the whole or sliced preserved cucumbers inside on end, these packages lay the product on their side...


Finding real estate on your package for real engagement with customers just takes a little creative thinking…and some pointers from someone who’s been there, done that.

 

For those who make their creative contributions via the written...


More than five decades ago, it was quite a leap for packaging engineers to design and produce containers and materials that could function on a spacecraft. So during Space Week and on the cusp of the 50th anniversary of NASA’s historic moon...


Shifts in sustainability focus, ecommerce challenges and food packaging issues continue to lead the trends we’ve been tracking this year. With half of 2019 behind us, let’s look at the packaging stories our global packaging community deems most...


The Coca-Cola Co. and Mondelēz asked packaging students to reimagine either the Coke Fridge Pack or the ecommerce Variety Pack of Oreos, Ritz and Chips Ahoy. Solutions to these real-world design challenges showcase the creativity, skills and...


It is AmeriStar Award season once again, and the Institute of Packaging Professionals (IoPP) has announced the competition’s 2019 winners. A panel of 12 judges (including our own Executive Editor Lisa McTigue Pierce) evaluated more than 50...


The Hershey Co. is using food packaging to encourage chocolate lovers to share their candy bars, with the launch of the limited-edition Hershey’s Milk Chocolate Emoji Bar. The product’s packaging design features oversized emojis, and the chocolate...


With the airing of the final episode of HBO’s “Game of Thrones” quickly approaching, Mondelēz International has created limited-edition “Game of Thrones” packaging for Oreo cookies. The packaging design, which launched in early April, is in...


Amazon’s refillable packaging for ecommerce cleaners, packaging innovation for Heinz ketchup and new packaging trends we’re seeing are among the top articles read in the month of April 2019, based on high numbers of page views on PackagingDigest....


Opening night ceremony for innovative Canadian packaging helps kick off a three-day advanced manufacturing tradeshow in early June.

 

What’s as good as seeing award-winning-packaging? Celebrating the winners, which is what the PAC...


Designing and producing new generation thin walled plastic injection packages, covering them through IML In-Mould Labeling ( in mold labeling) technology, personalizing with package and reflecting its inner quality, POLİPA leads its sector by...


Cleanroom Medical Device packaging, Nutraceutical packaging, Retail packaging, Contract packaging and beyond, Premier Plastics can and will provide packaging solutions that increase shelf awareness, increasing sales, and brand awareness,...


Produlith approaches all its client work from a strategic and creative design perspective. Understanding its clients’ business and brand is key to leveraging Produlith’s business and talent resources, allowing it to develop innovative packaging...


Headquartered near Cincinnati, Ohio, with facilities worldwide, ProMach is a family of product brands that operate across the entire packaging spectrum in distinct business lines: filling and capping, flexibles, pharma, product handling, labeling...


With over 25 years' experience, we have gained a distinct leadership position and are known in the industry as workplace safety problem solvers. Our Material Handling Specialists will work with you to develop systems that increase performance and...


Rocket Industrial provides unbiased, vendor-neutral solutions. We offer a wide array of equipment to provide the best products for your specific need. Our engineering team is certified for integration by top robotic vendors and has automation...


In the north is the Qingyin Express Highway, in the south is the NH309, 1.8 kilometers from the Qingzhou railway stations and long-distance bus station, the transportation is very convenient transportation. We are the comprehensive municipal key...


Huate always focus on developing high-end products, and will continue to break new grounds in product improvements, innovation and market expansion. The company pursue achieving co-prosperity with our customers, and continually provide high...


FANGDA, established in 1995, is the first producer of pressure sensitive packing list envelopes in China, and today we have been the leading manufacturer and exporter of this product in Asia-Pacific region.

FANGDA is a professional producer...


In 1990, Sierra Packaging Solutions was established to provide a wide variety of packaging options and supplies to the growers, packers, and shippers of fresh fruit in the central valley. Clyde Ulrich, the owner of Sierra Packaging Solutions, had...


For Sipromac, R&D and engineering has always been a top priority. For that reason, Sipromac has shipped its equipment over 70 countries over the years and has a massive numbers of equipment throughout North America. Sipromac has been providing...