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Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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A current packaging trend sees products shifting from rigid formats—bottles, cans, jars and the like—to flexible pouches.


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A new packaging design for Happy Baby Organics Clearly Crafted baby food features glass jars, a preferred food packaging format for many parents.


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Debut of a 180-product healthy-for-you food portfolio that makes organics affordable has a friendly packaging design that’s welcoming to all.

 


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To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead.


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Packaging for Minute brand rice products is newly up to speed, courtesy of a packaging design update by brand owner Riviana Foods Inc.


Company

Artifacts are an expression of a particular culture’s views, values,or ways of life. They’re personal. They embody and tell aspects of that culture’s story that are relatable and are intrinsically valuable for that reason.


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In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves.


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The top three winners in the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Package Awards competition use package-design ingenuity, engineering skill and materials savvy to address consumer needs, product protecti


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This summer, Perrier is taking a walk on the wild side in Brooklyn, NY, with bottles featuring dazzling illustrations of wild animals.


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Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs.


Article

A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from


Company

Unbox is a customized packaging brand. We design and manufacture luxury boxes using rich quality materials. We are skilled in creative and personalized brand packaging.


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For Dubai-based Mirzam Chocolate Makers, spinning a yarn is second nature—especially when it comes to Mirzam: Monsters Collection chocolate bars.


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Women have trusted Nice’n Easy hair color to transform their appearance since the product line launched in 1965. Recently, brand owner Coty decided it was time for a product and package makeover of its own.


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With improved customer experience in mind, packaging designers today are focusing on functionality in a variety of product categories.


A current packaging trend sees products shifting from rigid formats—bottles, cans, jars and the like—to flexible pouches. Interestingly, one brand owner opted to take its laundry detergent along the opposite route, after research indicated that...


A new packaging design for Happy Baby Organics Clearly Crafted baby food features glass jars, a preferred food packaging format for many parents. The expansion into jars also makes the premium, organic brand available to low-income parents...


Debut of a 180-product healthy-for-you food portfolio that makes organics affordable has a friendly packaging design that’s welcoming to all.

 

The demand for more wholesome, healthy foods continues to grow throughout...


To cook a tasty hot dinner during the summer without using the oven and heating up the house, many people use their stovetop instead. And sauces in a pouch make it super convenient for cooks to prepare their favorite skillet meals. But we were...


Packaging for Minute brand rice products is newly up to speed, courtesy of a packaging design update by brand owner Riviana Foods Inc. The brand owner worked with Brand Image to redesign...


In today’s competitive retail space, it’s important for brands to make a colorful impression on consumers and stand out from the crowd on the shelves. The psychology of color, as it relates to persuasion in marketing and branding, is one of the...


The top three winners in the 2018 Institute of Packaging Professionals (IoPP) AmeriStar Package Awards competition use package-design ingenuity, engineering skill and materials savvy to address consumer needs, product protection and environmental...


This summer, Perrier is taking a walk on the wild side in Brooklyn, NY, with bottles featuring dazzling illustrations of wild animals. The limited-time beverage packaging is part of a localized promotional campaign in the borough’s Bushwick...


Recent new package introductions—from L’Oréal, 7-Eleven and others—reflect the continuing prominence of sustainable and high-impact packaging designs. Our list of top articles on PackagingDigest.com in May 2018, based on page views, showcases...


A contemporary container and matte graphics on the Dove Refresh + Care Dry Shampoo package appeal more than a sleek cylinder and threatening warnings on the Pantene Sheer Volume sprayer, according to our exclusive survey from the last two months...


For Dubai-based Mirzam Chocolate Makers, spinning a yarn is second nature—especially when it comes to Mirzam: Monsters Collection chocolate bars. The packaging design for this artisanal chocolate uses evocative graphics and an interactive package...


Women have trusted Nice’n Easy hair color to transform their appearance since the product line launched in 1965. Recently, brand owner Coty decided it was time for a product and package makeover of its own.

Clairol set to altering the...


With improved customer experience in mind, packaging designers today are focusing on functionality in a variety of product categories. Packaging design trends and new technologies for foods, beverages and cannabis were the top articles on...


Over-the-counter medicine depends as heavily as any other consumer product on packaging shelf appeal. In a sense, on-package communication is even more important for OTC products than for foods or beverages, because taste rarely enters into the...


Sustainability, ecommerce, flexible packaging, and plastic packaging advancements and waste challenges continue to capture the attention of packaging professionals, as the list of top articles on PackagingDigest.com from March 2018 clearly shows....


Designing and producing new generation thin walled plastic injection packages, covering them through IML In-Mould Labeling ( in mold labeling) technology, personalizing with package and reflecting its inner quality, POLİPA leads its sector by...


Cleanroom Medical Device packaging, Nutraceutical packaging, Retail packaging, Contract packaging and beyond, Premier Plastics can and will provide packaging solutions that increase shelf awareness, increasing sales, and brand awareness,...


Produlith approaches all its client work from a strategic and creative design perspective. Understanding its clients’ business and brand is key to leveraging Produlith’s business and talent resources, allowing it to develop innovative packaging...


Headquartered near Cincinnati, Ohio, with facilities worldwide, ProMach is a family of product brands that operate across the entire packaging spectrum in distinct business lines: filling and capping, flexibles, pharma, product handling, labeling...


With over 25 years' experience, we have gained a distinct leadership position and are known in the industry as workplace safety problem solvers. Our Material Handling Specialists will work with you to develop systems that increase performance and...


Rocket Industrial provides unbiased, vendor-neutral solutions. We offer a wide array of equipment to provide the best products for your specific need. Our engineering team is certified for integration by top robotic vendors and has automation...


In the north is the Qingyin Express Highway, in the south is the NH309, 1.8 kilometers from the Qingzhou railway stations and long-distance bus station, the transportation is very convenient transportation. We are the comprehensive municipal key...


Huate always focus on developing high-end products, and will continue to break new grounds in product improvements, innovation and market expansion. The company pursue achieving co-prosperity with our customers, and continually provide high...


FANGDA, established in 1995, is the first producer of pressure sensitive packing list envelopes in China, and today we have been the leading manufacturer and exporter of this product in Asia-Pacific region.

FANGDA is a professional producer...


In 1990, Sierra Packaging Solutions was established to provide a wide variety of packaging options and supplies to the growers, packers, and shippers of fresh fruit in the central valley. Clyde Ulrich, the owner of Sierra Packaging Solutions, had...


For Sipromac, R&D and engineering has always been a top priority. For that reason, Sipromac has shipped its equipment over 70 countries over the years and has a massive numbers of equipment throughout North America. Sipromac has been providing...